My Very First Client
I first got really curious about Pardot templates when I began working for a Salesforce Partner in August 2017. I got assigned to a client that changed the course of my life, they were in the infertility industry. I took one look at their Pardot account and saw the most beautiful form and landing page templates and I endeavored to learn how to make them. I took one weekend, morning until evening to learn the technicalities and marry that with my code skills and the rest was history. I found a great passion and I started posting my skills on various websites. I landed my very first Pardot customer he and his company needed help creating a GDPR Pardot form template and an engagement studio campaign.
GDPR (General Data Protection Regulations)
The GDPR Law regulates how companies protect EU citizens’ personal data and their privacy protection. For their company, it meant creating an entire GDPR compliance plan ensuring that all existing individuals on their mailing lists were sent through an engagement studio activity with the goal to opt-in again via a Pardot GDPR compliant form.
This specific project, however small, gave me the confidence and hope to grow my business. Since then, I’ve come across my fair share or nightmare clients but not this one, he was patient, kind and always liked my work, no matter how ugly.
I remember working meticulously through the weekend to ensure that I could re-create what he was looking for in a design. I created two Pardot Form Template designs and luckily he went with one of them.
What prompted this article is that I hadn’t heard from this client in a few months and it was a nice surprise when he recently asked me to create another Pardot form template, of course, it too had to be GDPR compliant.
The Form Template
The form is simplistic in design but it was custom fitted with a width of 1/2 a page to fit the specific page it would be embedded into.
The form is also responsive from mobile to desktop and compatible with major browsers.
It includes a call-to-action that reads ’last ned brosjyre’ in Norwegian, which translates to ‘Download Brochure’ in English.
Pardot GDPR Opt-In
The top two fields read first name, last name, and the two bottom fields read company and email address. Once a user submits the form the brochure instantly downloads. The input fields are also aesthetically based within the input field, instead of the default outside of the input boxes.
Yay to clients that create inspiration! Lastly, I asked why he hadn’t been back in so long and he said it’s because he was trying to learn how to navigate Pardot more on his own and edit the form templates I’d created for him previously.
If you would like me to help you to create a custom Pardot Form you can reach me here.